- Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you've found through the Keyword Tool.
- Budget planning: See how much traffic is available to your keywords so you can better plan your budget.
- Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget.
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