Saatchi & Saatchi Canada has created a viral that predicts the death of advertising agencies unless they embrace the power of digital creative.
The viral, entitled 'The Last Advertising Agency on Earth', is a dark and sombre film that compares the death of the advertising industry to the fall of the Roman Empire.
It accuses the industry of clinging to its old ways and methods, particular its reliance on TV advertising, "even when clients begged for new, non traditional ideas".
The protagonist adds: "So much was lost because of arrogance and irgnorance, and because they chose to ignore the changes going on around them."
The viral concludes that unless digital is embraced, the advertising industry will die. It is a promotional vehicle for the forthcoming global digital and technology event being held in Toronto from 25 April to 27 April.
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