Poll says online marketing getting more social

Poll says online marketing getting more social Online advertising is becoming more geared to social media and viral Marketing, according to the results of a recent survey.

Conducted by the Online Marketing and Media Show (OMMS), the poll found that marketers are increasingly making room in their budgets for Internet Advertising strategies such as Pay-per-click, search and email.

In addition, advertisers are also looking at interactive advertising to take advantage of the rising trend of social networking, according to the survey.

In total, more than a third of respondents said that online marketing will account for up to a quarter of their marketing budgets this year - representing an increase of 15 per cent compared with last year.

"Marketers want to engage with their audience beyond the first click," remarked Sally Maltby, event director for OMMS 2008.

"As the industry starts seeing improved measurement tools in place for social media, marketers will begin experimenting and investing more online."

Meanwhile, the European Network and Information Security Agency (ENISA) has called for more to be done to regulate social networking websites to stave off the threat of security breaches.

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