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Piczo creates teen insight group for marketers

Piczo, the teen social networking website, has launched an online teen insight group to allow brands to engage with its members.

Piczo Insiders will test new product ideas on this demographic and hopes to allow marketers, researchers and academics to gauge teen opinions on various subjects.

Piczo has chosen its most influential and active members to form the Piczo Insiders group. They were chosen on the basis of having advanced website design skills, popularity, photos uploaded and engagement on the site.

Specially designated areas have been set up to allow the influencers to exchange opinions and receive exclusive content, rewards and information about brands.

The current NSPCC campaign, "Don't hide it", was based on real-life stories from the Piczo Insiders.

Chris Seth, European managing director of Piczo, said: "Brands are increasingly looking for more collaborative and robust methods to unlock customer insight and gain competitive advantage.

"Piczo's core strength as a destination for creative self expression provides marketers with a unique opportunity to co-create content with a group of teen influencers."

Piczo has 8m unique monthly users across Europe, and claims to have access to more than two-thirds of the UK teen population.

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