Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

PayPal campaign helps chase deadbeats

PayPal campaign helps chase deadbeats

PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.

The campaign, 'I'm not a charity' created by Tullo Marshall Warren, aims to assist people obtaining borrowed money back from family and friends in a comical manner. The activity will run over email, a microsite and online banner advertising.

Users can create tailored appeals through the campaign microsite, which produces an online poster with the customer's photograph and a charity style headline.

A target audience has been selected through analysis and modelling of consumer behaviour by TMW's data and planning arm, Insight.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: