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New mobile payment system goes live in UK

New mobile payment system goes live in UK

PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.

The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.

It enables consumers to purchase content costing less than £10, including tickets, ringtones and games, from providers such as Multimap, I-play and Gameloft.

Mobile Data Assocation chairman Mike Short told the BBC that PayForIt presented an alternative to other systems such as premium rate SMS:

"It's for those customers who have not felt comfortable with mobile transactions or payments.

"It's about opening up the micro payment choices, but it's not a total cash replacement."

Using the system, a purchaser clicks on the PayForIt link to visit an authorisation page where they can complete payments. The amount is then added to their bill or deducted from their balance.

Meanwhile, a patent application for an SMS payment solution from Google was published last week.

Inevitably fuelling more rumours that the web giant is looking to launch a mobile device or operating system, the application covers:

“A computer-implemented method of effectuating a payment, comprising: receiving at a computer server system a text message from a payor containing a payment request comprising a payment amount sent by a payor device operating independently of the computer server system; debiting a payor account for an amount corresponding to the amount of the payment request; and crediting a payee account that is independent of the computer server system.”


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