Optimising tactics for generating website trafficInternet marketing has been around for as long as there has been the internet. It really took off, though, once the World Wide Web caught fire in the late 1990's. What many people new to internet marketing lose site of, or perhaps didn't know to begin with, is that internet marketing is based on the fundamental principles of marketing. It just so happens that internet marketers use those principles with a new medium, the web, to reach buyers. The fundamental principle of marketing is - if you want to sell anything, you need prospective customers. For many people, knowing how to generate massive amounts of traffic is the "missing link" to internet marketing. Everyday there are lots of people who struggle to create websites and products, make them look pretty good and then... nothing. Everything was built and nobody showed up! This is one of the biggest reasons people quit before they are successful. It doesn't have to be that way. There is no exact strategy that is guaranteed to bring you millions of visitors everyday. However, there are proven techniques for generating huge amounts of traffic, some very quickly and some for free. Higher traffic increases the potential for sales and referral commissions. The goal is to increase search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of innovation in the field of search engine optimization (SEO). Long Tails and How They Help One of the most recent techniques, and a very effective one at that, is the use of LONG TAIL keywords to direct search engine traffic to your website. The term may sound intimidating, but all it refers to is a new marketing trend. In the past, a few major keywords were identified to pull traffic through search engines. In the new model, websites will be drawing their business from a large variety of low-volume search queries or phrases. So, it's goodbye to all those oft-used, cliched keywords. This brings about a paradigm shift in your strategy to identify keywords and phrases. Instead of opting for the most obvious keywords like 'Making money online', web marketers now have to identify several keyword phrases that attract streams of low volume traffic. The combined action of several streams of low-volume traffic will eventually add up to high revenue. To identify Long Tails or multi-word search queries (for that is what they are), you have to pick out the actual phrases that visitors use to arrive at your website. These key phrases are more specific than general. They embody the specific information users are looking for. So, a phrase like "Top 5 SEO techniques to make money online" will pull in more targeted traffic than 'making money online'. Ultimately, such a strategy leads to an overall increase in web traffic. For example, 'Self-hypnosis' is a general keyword. The keyword phrases within this niche would be 'Self-hypnosis to lose weight' or 'using self-hypnosis techniques to improve memory' or 'benefits of self-hypnosis for controlling anger'. Methods to Identify Keyword Phrases Use tracking programs: Certain automated programs generate a number of subject-specific keyword phrases. But you will still have to filter and select specific phrases from a long list of results. Further to this, you may have to run your selected phrases through a search volume analyzer, to zero in on the top phrases. Keyword research tools: Tools like Google's Keywords Tool can help determine the popularity of keywords, thus enabling you to develop a wide variety of secondary keywords to increase web traffic to your site. Stringing together these words should enable you to identify keyword phrases. Search boxes: Using on-site search boxes will enable you to monitor specific keyword phrases your visitors are looking for. This way, you get direct feedback from your visitors. This is an amazing method you can use to learn more about the general public's search habits. Check out your competition: Find out what phrases they are using. Search their meta tags, titles and headers. Here, all the work has been done for you. You only need to fine-tune the words and string them together to make phrases that will pull lots of search engine traffic. Keyword parsing tools help you analyze other websites. Advantages
- By using keyword phrases, you reap a number of benefits:
- High search-engine rankings: Competition will be weaker for the phrases you have identified so you can easily climb to the top of search engine rankings for your particular choice of phrase.
- Higher conversion rates: Since you are using the actual phrase your visitors are looking for, the website traffic you get is highly targeted. People who come to you in this manner are more likely to click the 'Buy Now' button than people who come in out of curiosity.
- Increased inflow: Since you will be using many keyword phrases, you will build up several streams of low-volume customers. These streams will increase your search engine traffic.
- Make more money: Your monetizing potential is high when you pull in search engine traffic because people who come to you are serious about your product, service or information. They are more likely to subscribe to your newsletter or RSS feeds.
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