Online video growth fueled by the young

With the growth of broadband subscriptions, and an increasing number of online viewing options, online video use has expanded in the past year, according to consumer research from Leichtman Research Group (LRG), MarketingCharts reports. 31 percent of adults online at home report that they view video online at least weekly, compared with 25 percent that said so last year. Some 10 percent of online adults now say they view video online daily. But increases in online video usage were primarily among younger individuals, a group that watches video online far more frequently than others:
  • Among those age 18-34, 42 percent report that they watch video online at home at least weekly - up from 28 percent last year.
  • Among those age 35 and above, 15 percent say they watch video online at home at least weekly - compared with 13 percent last year.
  • Men age 18-34 account for 40 percent of those who view video online on a daily basis, although they constituted just 17 percent of online subscribers in the sample.
The findings are based on a survey of 1,250 households nationwide and are part of an LRG study, Emerging Video Services II. MarketingCharts offers up a few more tidbits of data.

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