Is the downturn leading to increased use of ecommerce?Evidence suggests that as more people are feeling the pinch of higher fuel and household bills, they are seeking savings online. Could greater use of e-commerce be a silver lining to the cloud of the Credit Crunch? It's no surprise that the trend for shopping online continues to grow, as more shops are available and people having a positive experience return to buy more online. But could the UK's economic woes, which are dominating the headlines these days, be driving even more people online to seek savings? As reported by The Scotsman, research by Capgemini indicates this may be the case. The trends it highlights include:
- Internet shopping has increased by 38% compared with the same period in 2007, equal to 17p of every retail pound spent.
- Some retailers are seeing a surge in their online sales combined with a drop in their out of town stores. Could this be due to less willingness to drive to several shops, thanks to soaring petrol prices?
- The greatest increase in sales is in areas where traditional stores, allowing physical contact with the products, would seem best suited; clothing, lingerie and shoes.
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