Global online population predicted to expand

A new report from JupiterResearch finds the global online population will expand from 1.1 billion users in 2006 to 1.5 billion in 2011. The report, "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth," notes Brazil, Russia, India, and China will be the major players behind the online population's growth spurt. Meanwhile, North America's share of the global online populace will decrease from 21 percent in 2006 to 17 percent in 2011. Over the last decade, proliferated online access in the US, Canada, Japan and Western Europe has created a mature online population, one whose dominion is expected to ease through 2011. "China and India, given their large population base will provide the most substantial push to the worldwide online population," said Research Director Vikram Sehgal at JupiterResearch. "In these countries, increased infrastructure development and relatively higher purchasing power from rapid growth of gross domestic product will coincide with increased consumer adoption of the Internet through 2011." Despite its decrease in population share, North America will still boast the highest online penetration, with 76 percent by 2011. Western Europe is expected to demonstrate similar penetration. President David Schatsky of JupiterResearch stated, perhaps all too obviously, that "Recognizing where the most substantial growth is expected to take place could result in a tremendous opportunity." Source: Marketing VOX

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