Online newspaper viewership reached record high in '07Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6 percent over 2006 numbers, according to the Newspaper Association of America (NAA), writes MarketingCharts. Monthly unique visitors to newspaper websites averaged 62.8 million in last year's fourth quarter, a record number in itself and the largest in any quarter since NAA began tracking online usage in January 2004. According to the data, which is part of a new report by Nielsen Online for NAA that takes into account home and work internet usage, unique visitors in the fourth quarter represented a 9 percent increase over the same period a year ago (57.6 million). Among the findings of the report:
- Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record - and an 8 percent increase from the same period a year ago.
- For the year's fourth quarter, 39 percent of all active Web users visited newspaper websites, with visits averaging 44 minutes a month.
- In the fourth quarter, users generated more than three billion page impressions on average, a 7.3 percent increase over the same period a year ago.
View Marketing News Archive