Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

UK digital marketing spend highest in EU as it tops €3bn

UK digital marketing spend highest in EU as it tops €3bn

Over €8bn (£5.4bn) was spent on digital marketing in Europe in 2006, with the UK topping the table, according to research by IAB Europe.

The study features data from 13 countries in Europe, which collectively spent a total of €8bn on online advertising.

The UK spent €3.1bn, accounting for 39% of the total spend; Germany shelled out €1.7bn (a 22% share); France paid out €1.18bn (15%); while the Netherlands is Europe's fourth largest market, spending €564.3m (7%); and Italy is in fifth spot, with €480.2m (6%).

Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining €927m (12%).

The study also looked into what this online adspend paid for, and found that: 45% went on search advertising; 31% went on display advertising; 22% on classifieds and directories; and 1.6% on email marketing.

The results were revealed at the IAB Europe Interact Congress in Brussels.

Alain Heureux, president of IAB Europe, said: "The Interact Congress, the first of its kind, is the perfect platform for the presentation of this sector's growing success and delegates will go away from here with the tools, knowhow and inspiration to grow the sector still further."

IAB Europe reached its conclusions by consulting regional IAB offices around Europe, analysing the information and passing it on to PricewaterhouseCoopers for verification.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: