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Gates to focus on online and advertising at Microsoft

Gates to focus on online and advertising at Microsoft

Bill Gates is to spend the rest of his full-time employment at Microsoft working on online and advertising services. Speaking at the company's annual Strategic Account Summit, an event held to demonstrate Microsoft's online services, Gates said he would focus mostly on "search, buyers and sellers that will be my biggest thing". That the Microsoft founder is placing so much emphasis on internet advertising illustrates the importance of this growing sector. Last week there was speculation that Microsoft was interested in buying Yahoo as it looks to take on its principal rival, Google, in the internet advertising game. Nielsen/NetRatings figures show that Microsoft only has a 10.1 per cent share of the search market, compared to the 51.3 per cent held by Google and the 21.8 per cent held by Yahoo. Gates founded Microsoft in 1975 and plans to stay there full time until the middle of 2008. Source: Direct Traffic

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