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Yahoo, Google and Microsoft make online advertising moves

Yahoo, Google and Microsoft make online advertising moves

It has been a busy few days for the Internet advertising industry, with Yahoo, Google and Microsoft all making moves. As broadband take-up boosts Internet usage around the world, the biggest story was the battle for premier online advertising firm DoubleClick. Google, Microsoft and Yahoo - the three top players in the IT world - are vying for the firm, with market commentators believing the competition could drive the final sale price above the $2 billion mark. Such an astronomical figure for an online advertising company would have been unthinkable several years ago, but nowadays so many people are online for such as significant part of the day that marketers are giving the medium a far larger share of their ad dollars. Meanwhile, Google is pushing further into the TV advertising market with a deal with EchoStar, that will broaden its ad scope. Google is intent on branching out into other media such as print, too, although the vast majority of its income still comes from search ads. Recent weeks have also witnessed the big push towards more refined mobile internet marketing. As more mobiles are connected to the web, Yahoo, Google and Microsoft have all launched web systems designed to make browsing easier. Yahoo's oneSearch will compete directly with Microsoft and Google's offerings, bringing benefits to internet marketers as more consumers shop online. Direct Link Ads are the perfect way for small businesses and other website owners to market their products. Source: Direct Traffic

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