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Sarah UKFast | Account Manager

The e-tail hot shops list this xmas

The IMRG-Hitwise Hot Shops List offers an insight into the websites gaining the most from the lead up to Christmas by revealing the top 50 UK e-retailers. The list this year sees a number of websites grow as we close on December 25th. There are no surprises at the top of the chart with the UK's three biggest online retailers holding on to their dominance within the shopping scene:, Argos and The biggest mover shaking up the shopping cart is Apple advancing into the top ten and taking fourth position from Next, which has dropped to eighth. With Marks & Spencer climbing one place and falling one, Tesco is the second brand in the top ten to feature twice with Tesco Direct nudging its way into tenth spot. Having just announced a record day of sales, their best for over 3 years, John Lewis is the other big name to find its way into the elite. Here's the IMRG-Hitwise Hot Shops List - top ten in full
1 Amazon UK
2 Argos
4 Apple Computer
5 Marks & Spencers
7 Tesco
8 Next
9 John Lewis
10 Tesco Direct
A little higher up the list, there has been some serious advancement for GAME (22), Boots (28), Sainsbury's (29) and ASDA Direct - all of whom have been pushing the festive season, with special offers and reductions. Over the last quarter the list has seen no new entrants, suggesting that the UK's top online retail brands are consolidating their positions successfully. IMRG is the leading global industry body for online retailing. CEO James Roper compares the brands' positions with previous Christmas seasons. "Twenty-seven of the fifty are within four places of their Hot Shops List rankings in October 2008, and five of the top ten have not moved at all. John Lewis at 9 is particularly strong, up from 13 last October, 17 in 2007 and 20 the year before that. ASOS continues to power ahead, ranking 11, up from 29 in October 2007, while New Look, at 18 has soared 28 places." "As we approach Christmas, retailers from sectors that traditionally do well at this time of year have improved their positions on the list. Department stores such as Marks and Spencer, John Lewis and the supermarket properties have all moved up the rankings," says Robin Goad, director of research, Experian Hitwise. "Two highly anticipated new product releases - Microsoft Windows 7 and Call of Duty: Modern Warfare 2 - led to an increase in demand for software, computers, video games and consoles, helping both electronics and entertainment retailers pick up more visitors this quarter." Across the spectrum of retail online, substantial growth is expected once again over the Christmas period Websites are looking to encourage this by advertising their January sales even earlier this year. A general overview of retail online shows that many have abandoned the January sale and simply started early with festive season sales that will no doubt continue and get more competitive into the new year.

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