Online Fashion Retailer Grows Sales By 107%

Leading online fashion retailer ASOS is rapidly becoming the market leader in the UK online fashion world.

The business continues to generate profitable growth despite continued investment in operational resources and enjoys strong and increasing barriers to entry.

Results released this week show that ASOS has once again performed strongly and sales for the 6 months to 30 September 2008 are up 107% whilst profit before tax for the same period is up 68% to £4.1 million.

A spokesman for the company said: "Despite adverse economic conditions, we have, with our strong balance sheet and operational cash flows, continued to invest in a number of customer focused and strategic initiatives to support future growth."

Established in June 2000 and admitted to AIM in October 2001, is the UK's largest independent online fashion and beauty retailer and offers over 19,400 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,150 new product lines being introduced each week.

Aimed primarily at fashion forward 16-34 year olds, attracts over 4.5 million unique visitors a month and as at 31 October 2008 had 1.88 million registered users and 0.95 million active customers (defined as having shopped in the last 6 months).

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