News International (NI) who owns The Times and Sunday Times has announced today that it will start charging for users to read news online from May. Users will have to pay £1 for a day or £2 for a weekly subscription.
NI chief executive Rebekah Brooks explained it was "a crucial step towards making the business of news an economically exciting proposition."
Users will be able to sign up for a free trial before committing to any charges. But with so much free content available online, the move to charging for online content is seen as a very risky strategy.
Brooks also added that the change came "at a defining moment for journalism... We are proud of our journalism and unashamed to say that we believe it has value.
"This is just the start. The Times and The Sunday Times are the first of our four titles in the UK to move to this new approach. We will continue to develop our digital products and to invest and innovate for our customers."Return to marketing news headlines
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