Genie Group to launch next generation of online ads
Genie Group and Starcom have teamed up to launch a new generation online ad service, which will offer marketers personalised online ads based on their profile, location, gender and income.
The service, called adGenie, will be used by Honda's media agency Starcom to market specific car models to consumers on an individual basis, on Haymarket's Auto Express website.
The online ads will be tailored to match the users profile and the model they will be most interested in buying.
Genie Group will roll out the Honda campaign on the Auto Express website, by using information provided by consumers when they register on the website, including age, location, gender and household income.
The success of the Honda campaign, which was booked by Joanna Poulton, account manager at Starcom, will be measured by Genie by clickthroughs, brochure requests and booked test drives.
It is understood that adGenie will roll out in other sectors, including travel, leisure and entertainment, following its debut on the Auto Express website, where it will promote all 12 Honda models as a single creative.
Natalie Kerton, website executive at Honda, said: "The launch of adGenie allows us, for the first time online, to engage with consumers on a very personal basis. We are now in a position to promote our entire range of products but only offering the most relevant product to individuals."
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