Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

New platform adopted by major ISPs

New platform adopted by major ISPs

Major UK internet service providers have signed up for a new online advertising platform.

The technology, developed by technology company Phorm, will be adopted by BT, Talk Talk and Virgin.

The Open Internet Exchange will help ensure fewer irrelevant ads, as well as additional protection against fraudulent websites.

Kent Ertugrul, chairman and chief Executive of Phorm, said: "In a world where all websites rely on advertising for their existence this offers the promise of better content for consumers."

The new system will create a new marketplace for online advertising, based on internet users' browsing activity.

The user will be served with ads based on their previous browsing history.

In addition, the system will alert users to websites which could fraudulently attempt to obtain their personal details.


print this article

Return to marketing news headlines
View Marketing News Archive

Share with: