Spock - a people search engine

Currently in private beta, Spock is a new search engine that aims to become the leading method for finding information about people on the internet. The site is currently attracting 30,000 new users per week for its beta, and plans a full launch next month. Spock indexes public data that is freely available on the web, using information from sites such as LinkedIn and MySpace. According to Spock CEO Jaidepp Singh: "30% of all internet searches are people related. We have created the most relevant, accurate, and largest search application focused on people. To date we have indexed over 100m people representing over 1.5bn data records. We plan to eventually index everyone in the world." Spock only returns results for people, so if you search for 'inventor' for example, the search engine will return a list of inventors, Thomas Edison, Da Vinci, and so on. One clever feature of the site is the ability to feedback and correct/update information returned by searches. For instance, after searching for myself, I was able to add a picture, write a description of myself, or add tags to my profile. We recently reviewed Pipl, another people search engine launched earlier this year, and Spock compares favourably with its competitor for the level of information contained within the results and the ability to correct results. The search engine is backed by Clearstone Venture Partners and Opus Capital Ventures, raising $7m (£3.4m) in a Series A round of funding in December 2006. Source: E-consultancy

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: