Registrations for the ".Me" domain name have gone on sale to the general public, giving users a new way of getting a personalised web address.
The .me domain name was previously assigned to Montenegro after the country gained independence in June 2006. However, owing to the widespread potential appeal of the name, it is now available for general use.
The new domain follows the recent vote by the Internet Corporation for Assigned Names and Numbers (ICANN) to allow users to register whatever domain suffix they want for their site.
Jonathan Robinson, chief operating officer at domain name specialist, Netnames, said: "Everyone can and should have their own personalised domain name and the release of the.me suffix is an exciting and immediately available opportunity for consumers to stake their claim in cyberspace.
"Even before ICANN's grand plans take root, every country already has its own suffix and the number of names registered is growing strongly. The latest addition from .me looks perfect for the social networking generation. However, personal domain name endings such as .name and .me.uk have been somewhat slow to take off in the past.
"The true demand for the .me suffix is yet to be seen but the launch highlights quite how important it is for marketers, brand owners and trademark professionals to keep on top of this rapidly changing area".
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