A question on most every online publisher's mind is what on a page is a user most likely to click on? Is it an image? A headline?
Poynter's latest Eyetrack study suggests users typically click on headlines while ignoring pictures almost entirely, but a new clickmap tool introduced by Carsten Andreasen, a media researcher at the Danish Broadcasting Corporation, finds that YouTube may have changed this habit.
It seems that if one adds a YouTube-style "play" arrow to a screengrab instead of a simple image, user habits flip instantaneously. Instead of a headline beating out an image by 5 to 10 times, users clicked on the image with the arrow overlay 2 to 3 times more than the headline, according to a post from Ernst Poulsen.
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