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Launch of new search product for retailers

Launch of new search product for retailers

Google has launched a search product for online retailers, as the company looks to expand further into the ecommerce arena.

Google Commerce Search will s include Google´s spell checker, query stemming and synonym recognition to help retailers .

On a blog about the new product, Google said visitors spend an average of just eight seconds before deciding whether or not to remain on a website, meaning that a good search tool is important for turning visitors into buyers.

Nitin Mangtani, Google enterprise search lead product manager, said that the search engine giant can perform searches of a retailer´s catalogue significantly faster than what is currently available on many retail sites.

"Retailers convinced me that there´s a need for this type of product," Mangtani said, adding that sluggish search performance on retail sites can send shoppers elsewhere and hurt a retailers sales conversion rates.


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