MySpace is moving into online video with a new music showcase channel, Earwig TV.
The site, live today at http://uk.myspace.com/earwigtv will show music videos from selected MySpace new bands and artists.
MySpace claims that the channel will act as a destination for music fans to find its ‘best new musical talent in one profile'.
At launch, the profile will feature live footage and interviews from eleven bands and artists all tipped to be big in 2008.
Operahouse, Palladium, and The Raid are among the eleven bands that will introduce themselves, their scene and music at launch.
Video content on Earwig TV will also be promoted across the site, offering new artists and labels more exposure to MySpace's 10mn monthly unique users.
"Earwig TV is a place where music fans can discover new talent and be the first to hear about the acts of tomorrow," said Dom Cook, marketing and content director, MySpace UK.
"MySpace is already the home of music so the launch of Earwig TV is a natural next step in exposing the next generation of stars to our 10 million unique users.
To be considered for Earwig TV, artists or labels need to content the MySpace talent hunters. Bands can be wither signed or unsigned, from any part of the world and any genre.
An on-site promotional campaign including banners and a homepage musical promo will support the profile.