- "Better for you" ingredients or components, eco-friendly usage, and sourcing were each cited by approximately four in 10 consumers as important factors in making purchase decisions.
- Eco-friendly production and/or packaging was cited by more than one-third (35 percent).
- One-third of survey respondents (33 percent) said that as a result of recent recalls they now look for more information on the packaging/product.
- Almost one in five (18 percent) said they now look for more information on the internet or elsewhere.
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