Thetrainline.com is developing a mobile ticketing service that will allow customers to buy and redeem train tickets through mobile devices.
The ticket provider intends to expand its current mobile apps platform to include mobile phone barcodes that can be scanned at train stations to provide a similar service to airline boarding passes.
Thetrainline's iPhone, Android and Nokia apps give the option to buy travel tickets, but users must queue at ticket machines in the stations to print hard copy tickets.
Speaking at the British Retail Consortium Multi-Channel retailing conference in London today (24 March), Murray Hennessy, CEO of Thetrainline.com said: "We're trying to move the game on from price as a driver. We're looking at electronic barcodes ticketing so that customers can go to the station with their ticket in hand and avoid any queues."
"It will move Thetrainline's proposition from being about price, to being about price and convenience."
The site is also widening its offer and recently included sectors such as hotel and car rental offers.
The software behind the service was developed by Masabi. Their innovation in developing a solution that offers complete and secure mobile ticketing, and one that supports the display of barcodes, earnt Masabi the Software Innovator of the Year award at February's Digital Entrepreneur Awards.