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Mobile Ticketing Looks Likely to Treble by 2015

The number of people redeeming travel and entertainment tickets via their mobile phones is set to treble by 2015, according to a report by Juniper Research.

Mobile ticketing is predicted to become so popular that one in every eight mobile users globally will either have a ticket delivered to their mobile phone or buy a ticket with their phone

The research study predicts that mobile ticketing will grow from 4.5 per cent of mobile phone users worldwide in 2011 to 12.7 per cent by 2015; Totalling to over 750 million mobile ticketing users, from the 230 million or one in 20 mobile users worldwide currently.

"The key years will be 2011-2013 when we expect to see significant growth year-on-year, fuelled by the availability of commercial mobile ticketing services and the early stages of NFC (near-field communication) commercialisation in other countries than Japan," said the report.

The technologies behind the delivery of mobile ticketing include SMS, bar codes and near-field communication (NFC). Opportunities for the tool will be spread across, transport services, sports, entertainment and events such as live music concerts and festivals.

The study reported, between now and 2013 we will see mobile ticketing move from a minority to a mainstream experience

Howard Wilcox, senior analyst at Juniper Research, says SMS is the key technology for mass adoption of mobile ticketing.

"If mobile ticketing is going to achieve critical mass, SMS is essential due to its ubiquity. SMS is the common technology," he said.

He added, "We foresee strong acceptance driven not only by airlines but also cinemas and some sports events: bar coded boarding passes are a clear case in point. Convenience is the driving force from users' perspective."

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