Microsoft has launched MSN Green, an environmental news site aimed at consumers, reports MediaBuyerPlanner.
MSNBC, The Daily Green, Conservation International, Environmental Defense, Grist, TreeHugger and StopGlobalWarming are supporting partners, writes Environmental Leader.
MSN says the success of Live Earth was part of the impetus for the site. Liveearth.msn.com generated over 15 million streams the day of the concerts, surpassing the number of people who watched the event on TV.
Today’s news includes a story on the disappearing bees, one covering whether climate change is affecting the color of foliage, and another on how many trees are used to make baseball bats.
Yahoo launched a green site in May.
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