Microsoft develops internet advertising shopping trolley

Microsoft develops internet advertising shopping trolley Microsoft has teamed up with Texas-based firm MediaCart Holdings to develop a console for shopping trolleys that lets people find products in the store and pay for them without waiting in the queue.

The technology comprises video ads that are placed on these consoles via aQuantive, the online advertising company that Microsoft purchased last year for $6 billion, the Associated Press reports.

It will be rolled out in the second half of this year, and will allow customers at ShopRite supermarkets to log into a website at home and type in their shopping lists. When they arrive at the shop they swipe their card on the console and their shopping list appears.

Then they can scan items as they pick them up, and a running price tally is provided. Internet Advertising can be provided to offer discounts on products, and RFID technology is used so that these are sent when the shopper is in the right aisle.

Separately, Microsoft chairman Bill Gates spoke of the next digital decade at the recent Consumer Electronics Show. He predicts that technology will be in every room of the home within a few years.

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