Google is set to be investigated some more with Microsoft announcing they will file a formal complaint against Google with European antitrust regulators today.
Microsoft has itself been the subject of several antitrust probes across the world. Brad Smith, Microsoft general counsel wrote in a blog outlining the action that they argue Google is practising anticompetitive behaviour in search, smartphone software and online advertising.
In a statement to CNET, Smith said "Google has done much to advance its laudable mission to 'organize the world's information,' but we're concerned by their broadening pattern of conduct--including walling off access to content and data--that is aimed at stopping anyone else from creating a competitive alternative."
Google is not shocked by the announcement - "We're not surprised that Microsoft has done this, since one of their subsidiaries was one of the original complainants," a Google spokesperson said in a statement. "For our part, we continue to discuss the case with the European Commission and we're happy to explain to anyone how our business works."
Microsoft's Smith highlighted that Google's share of the search and search advertising markets in Europe is around 95% - even higher than in the United States. In contrast, Microsoft serves up about a quarter of search results in the U.S. through its Bing search engine and partnership with Yahoo, Smith said.
"Unfortunately, Google has engaged in a broadening pattern of walling off access to content and data that competitors need to provide search results to consumers and to attract advertisers," Smith wrote.
Return to marketing news headlines
View Marketing News Archive