Steep learning curve faced by marketers with Web 2.0The majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG), reports MarketingCharts. Among the social media tools currently being used, social networking sites - such as MySpace and Facebook, blogs and video-sharing sites are cited most often. The survey of MENG members was conducted to gauge the role of social media in today's marketing practices, and found that nearly 75% of respondents define social media as media that is based on conversations among users. Among executive-level marketing professionals:
- 67% of respondents consider themselves beginners at using social media for marketing purposes.
- More than 87% of respondents are not regularly measuring the ROI of their social media marketing efforts.
- Though marketers are paying attention to social media and see a future in it, they still consider the social media world akin to the "Wild West."
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