Maintaining an Search engine optimisation LogA SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO, at least as it relates to your specific site. At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. This is one reason why the SEO community is very open, with experienced SEOs regularly sharing their knowledge on their own blogs or on sites like Search Engine Watch. To build on this theme a bit, SEOs are generally in agreement about what the top ranking factors are. These include on-page title tags, the nature, quality and quantity of inbound links, and the anchor text used in those links. For the most part, the SEO knows what their job is when they get up in the morning and go to work, and it usually falls into one of these categories:
- Analyze the Web site or analytics data to spot new SEO opportunities.
- Act on the results of such an analysis.
- Build links.
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