Lonelygirl 15 strikes exclusive deal with Bebo

Interactive video show 'Lonelygirl15' has united with social networking site Bebo.com to launch a spin-off of the Californian drama based in London. "Lonelygirl15 presents... KateModern" will premiere in July 2007 and air exclusively to Bebo members in the UK, Ireland, Australia and New Zealand. The shows will later be released on www.LG15.com and other websites. "KateModern" will follow a university student in London as she tries to manage her complicated social life against a backdrop of sinister plot twists. Following the popularity of "Lonelygirl15" last summer, whose success was credited to its interactive features, has been viewed over 50 million times. The integrated alternate reality game (ARG) will allow viewer feedback to be mixed into the plot. Fans will also help the story to evolve by posting messages for the characters, suggesting narrative ideas and uploading their own videos to the characters' profile pages. The show will also offer advertisers a platform on which to integrate their brands into the storyline, and be seen by millions of viewers. Joanna Shields, President – International for Bebo, said: "By bringing together the most interactive online shows with the most engaging social network, we are creating a radically new way for programmers, brands and advertisers to build long-term relationships with the audience." "Lonelygirl15", achieved recognition in 2006 when videos portraying a typical teenage blogger debuted on YouTube. As the video plots became more peculiar, an investigation revealed that they were set up by the Creative Artists Agency, and that the main character, "Bree", was played by 19-year-old New Zealand actress, Jessica Rose. No responsibility can be taken for the content of external Internet sites.

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