LinkedIn, the Internet social network site for professionals has launched LinkedIn Today, a news aggregation service that creates a customised online newspaper from articles being shared by the network's 90 million plus users.
The new service, LinkedIn Today, displays excerpts of the most popular articles in various industries, in a move the company hopes will encourage users to interact more on its website.
The move comes six weeks after LinkedIn filed for an initial public offering, aimed at raising at least $175 million in stock.
LinkedIn, which has 90 million users, makes money through advertising, by offering premium services to users and software services that professional recruiters use to hire new employees.
The site has become a reliable platform for job-hunters and for professionals looking to expand their network of contacts, but has fallen behind social networks like Facebook and Twitter when it comes to user activity on the site.
According to LinkedIn, more than one million messages are shared by members of the network every day. LinkedIn product head, Deep Nishar, spoke about users sharing content on the site, he said: "There are quite a few of our members who are already doing it.
And there will be more members definitely as a result of seeing the manifestation of what happens when you share and interact with your network."
The new feature will allow, LinkedIn users to create separate news pages for up to 22 industries of interest, including the internet and healthcare. The news stories will appear on LinkedIn users' front page, similar to the way news content appears on Yahoo and other news portals. Members will also be able to see who has shared a headline via LinkedIn or Twitter, as well as what people are saying about it on the social network and microblog service.
The service will also include articles shared on Twitter by LinkedIn members who have linked their Twitter and LinkedIn accounts together.
The company said the new feature also will be available in an upgrade to its iPhone app due to be released yesterday.
LinkedIn Today was built from technology it gained from its purchase of recommendation engine mSpoke. The service is available via a Web browser on the desktop and the LinkedIn iPhone application.
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