Sports Retailer JD Sports Invests In Comms Technology

JD Sports is improving communication between its retail outlets by installing a wide area network (WAN) and voice over IP telephony (VoIP) technology.

The sports retailer has signed a three-year deal with Azzurri Communications to supply, manage and support the technologies across its 450 UK and Ireland stores.

The WAN installation will mean that JD Sports can process and authorise card payments more quickly and it will also support the use of high-demand applications, such as enhanced CCTV and in-store music and advertising.

Azzurri is also providing a managed VoIP system, which will give JD Sports free inter-company calls.

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