Is Google's market share really dropping?
February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.
The sensationalist Reuters headline, published on Yahoo news, does Google no favours.
Jefferies & Co analyst Youssef Squali said:
"We are continuing to see deceleration in growth in Web search. Google's month-over-month 5 percent decline is a little surprising, but all of the major Web search names were down."
Search volume dropped to 5.86 billion in February from 6.14 billion in January but this figure hasn't been adjusted to take into account the fact February had 2 days less than January.
If February had another 2 days the figures would actually have been higher than January.
Google's share among the top 5 search engines actually grew in February from 58.5% to 59.2% showing that any global losses were affecting its main competitors as well.
As long as the likes of Yahoo, MSN and Ask are not gaining significant ground Google has very little to worry about.
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