SEO 'vital' for website success

Investing in search engine optimisation (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM).

David Thorp, director of research and information at the organisation, said that SEO is key to driving customers to a business' website.

"For many SME businesses, investment in search engine optimisation is vital, and without it most businesses will struggle to generate the traffic needed to justify its creation and maintenance," he said.

"Although there will always be those who accidentally stumble across your web site, if you are looking to attract new customers you need to invest in search engine optimisation to drive customers to your web site."

Mr Thorp added that, depending on size and situation, firms can look to their own employees to implement SEO strategies, or seek the help of an agency.

Recent figures from the Internet Advertising Bureau revealed that 66 per cent of adults in the UK are internet users - some 30.9 million people.

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