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Google announced earlier this week that it is to change its policy regarding user data retention, cutting the length of time it takes before making IP addresses anonymous from 18 to nine months.

Microsoft revealed the addition of translation services to Live Search, Windows Live Toolbar, Internet Explorer 8 and Windows Live Messenger, all powered by the company's own technology.

Meanwhile, new Hitwise statistics showed that the insurance sector saw the greatest proportion of its search traffic originate from Pay-per-click ads compared with other industries in August.

YouTube was found to be the most popular online video site for American web users in July by comScore, while AOL announced the launch of its Truveo video search engine for mobile platforms.

Microsoft and Research In Motion announced plans to integrate Live Search into BlackBerry devices and Yahoo! defended its proposed partnership with Google, highlighting the potential benefits for both consumers and advertisers.


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