Exclusive Adwatch survey takes interactive route

Marketing's Adwatch, the UK's leading monitor of the memorability of TV ads, has gone interactive, giving marketers the power to gauge the performance of their brand's ads.

Established more than 20 years ago, Adwatch is an exclusive weekly TNS survey that asks 1000 adults which recent TV ads they recall seeing and then ranks the 20 executions with the highest recall.

At http://www.marketingmagazine.co.uk/adwatch visitors are now able to view the top ads and discover, via a database, how particular brands, agencies and TV buyers have performed. An archive of Adwatch tables is also available to users.

The searchable Adwatch also allows marketers to track how often the work of their agency and their rivals appears in Adwatch throughout the year.

Visitors can also sign up for a free weekly Adwatch Bulletin.

The Adwatch survey is drawn up from an initial list of 40 new ads that air in a particular week that consumers are likely to have seen based on their TV ratings.

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