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IM top online activity in France

IM top online activity in France

The total French internet audience grew 19% this year to 35 million users, according to new research from comScore

According to comScore data Internet users in France spent a combined total of 932 million hours online in February, an average of 27 hours per person.

Instant messaging claimed the highest share of total time spent at 14.3 percent, followed by social networking at 5.7 percent.

In combination, the two categories accounted for one out of every five minutes spent online during the month.

Online media also proved popular, with the entertainment category accounting for 8.6 percent of time spent and online gaming 2.9 percent share of total time spent online in February.

"The Internet audience in France is growing at a rapid rate, and with 35 million people online in February, France now ranks just below Germany and the U.K. as one of the largest online audiences in Europe," said Delphine Gatignol, comScore Business Development Manager for France. "Much of the audience growth is coming from older Internet users who are using the Internet for the first time. Time spent online has also been on the rise, due in large part to the increasing popularity of entertainment and social media."


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