Wish You Knew Then What You Know Now?What were the things you know now that you wished someone had told you when you started out? Personally, I wonder whether I would have actually listened had someone told me. Some things I just had to learn by making dumb mistakes. Sometimes twice! But if you are starting out on the web, and you want to skip all that hassle and expense, here is my list. Old-hands may recognize a few mistakes that they have made, too. Please share your words of wisdom in the comments. 1. Business Case Comes First Don't start by building a website. Start by building a business case. I wasted time on domains and activities that would never be profitable because I didn't ask and answer some fundamental questions. Web design, SEO, blogging, social media marketing, writing, networking, posting on forums - all these activities can be worthwhile, but if your aim is to make money, they only bear fruit if they support your business case. Otherwise, they're a waste of your time. Ask yourself:
- How will this activity make money?
- What are the unmet needs in the market, and am I able to fill those needs?
- How much time/money do I need to put into this, and will it pay back more that the input cost?
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