Internet adspend continues to rocket

UK advertisers spent over £4.2bn in the first quarter of 2007, a year-on-year increase of 3%, according to research published by the Advertising Association.

However, the Quarterly Survey of Advertising Expenditure revealed that all media, apart from internet, outdoor and cinema, experienced a downturn. TV advertising continued to fall marginally from favour with advertisers, with expenditure down 0.8% to £962m.

The hardest hit by far was the business magazine sector, with adspend plummeting 6.6% to £203m. This was followed by regional newspapers, which fell 3.8% to £705m; national papers, which experienced a decline of 1.8% to £492m; and consumer magazines, which fell 1.4% to £188m.

As a whole, press advertising fell 3.3% to £1.59bn, with advertisers spending 4.8% less on classified and 2.1% less on display.

Radio adspend was down 1.8% to £127m and direct mail fell 3.6% to £615m.

Unsurprisingly, internet advertising looked more positive, it bucked the overall trend and grew a massive 42% to £648m. Cinema advertising expenditure grew nearly 10% to £30m and outdoor by 7.7% to £237m.

The survey was researched and compiled by the World Advertising Research Centre. The figures exclude money spent on ad production, sponsorship and promotions, but include agency commissions.

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