Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

Study profiles Internet use of boomer women

Study profiles Internet use of boomer women

A new study sheds light on how women in the Baby Boom generation use the Internet, reports Yahoo News. The study findings, reported by JWT and ThirdAge, shows just what women in that group are doing online. Woman Boomers spend an average of 15 hours a week online engaged in a variety of activities. These range from keeping in contact with friends and family to researching, and eventually buying, products. 83 percent of respondents to the survey say they read health tips for themselves and their families. Source: Marketing VOX

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: