Use of online coupons look set to grow

The world of online coupons looks set to expand as purveyors plan to place them in more places around the Internet.

Coupons Inc, the company that runs voucher site, has begun offering a service to place coupons on relevant web pages and aims to boost the initiative this year, the New York Times reports.

Arguing that consumers are more receptive to online coupons if they stumble upon them when looking for other content, Coupons Inc places them (for example) in recipes, offering money off relevant food.

Now some online publishers are set to adopt the service, meaning that they will be exposed to millions of Internet users who would not otherwise have seen them.

"Online coupons will be significantly more visible in the coming months," said Coupons Inc chief executive Steven R Boal.

Forrester Research analyst Lisa Bradner believes the service could be an effective form of internet marketing.

She said: "This makes it much more relevant to consumers, so if you're looking up a recipe and see coupons for an ingredient, you're more likely to say 'Yeah, I want that'."

More traditional forms of Internet advertising include pay per click.

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