New research from Direct Traffic Media and the GroupM indicates that all marketers need to have a presence on the web, no matter how much product they sell online.
The GroupM study shows that when consumers expect a web presence for any particular company, if they search for the company website in the search engines without finding the site, it reflects negatively on the brand.
"Good news travels fast and bad news travels faster," the study stresses.
In a recent Google ranking survey, Direct Traffic Media exposed the poor search engine ranking of the UK's leading firms.
Only three of the FTSE 100 companies (Associated British Foods, British Airways and Rexam) ranked #1 in Google UK when their primary keywords are searched.
Less than 24 of the FTSE 100 companies were placed on the first page of Google, and only eight achieved a top three spot (Alliance Boots, Barclays Bank, Cadbury Schweppes, Home Retail Group and Standard Life).
Some of the big name failing to achieve a listing in the first ten pages of Google (top 100 results) included:
Anglo American, Aviva, BHP Billiton, Capita, Compass Group, Diageo, Friends Provident, International Power, Land Securities, Marks and Spencer, Next, Old Mutual, Pearson, Scottish Power, Severn Trent and Tesco.
The BBC is the only top ten British website in terms of unique UK visitors according to Nielsen/ NetRatings.
Source: Direct Traffic