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Google introduces video online advertising to search results

Google introduces video online advertising to search results Google, the number one search engine, is making some changes to its online advertising.

The company derives some $16 billion (£8 billion) per year from advertising, but is constantly looking for ways in which it can improve and refine its offering.

Last week the company began testing video ads on some search results pages, the New York Times reports, and is developing other online advertising that includes images, interactive maps and other features.

The changes come at a time when Google has introduced 'universal search', which brings back images and video results among the regular text-based results. It is thought that the video advertising will sync more naturally with these searches.

"With universal search, something is getting shaken up a bit on the bottom part of the page," she said. "The ads on the top part of the page should match."

However, the company is very much taking a delicate approach to introducing these features, with videos having a button with a plus sign that users can click on if they want to watch.

Google also owns popular video sharing website YouTube, which it is using to trial different kinds of video online advertising.

Figures from comScore indicate that Google sites, including YouTube received the largest number of hits for people watching videos online in December - a total of 3.3 billion.

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