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Google retains huge market lead on Yahoo & Microsoft

Google has maintained its firm grip on Internet search, according to the latest figures from comScore. The internet measurement firm has released its latest qSearch analysis of activity across the most popular search engines, which shows that Google captured just under half (48.3 per cent) of internet users in the US in March 2007. This was up by 0.2 per cent from February, when it captured 48.1 per cent, illustrating that the search leader is retaining its edge over competitors Microsoft and Yahoo. Google is only likely to extend its grip on the internet advertising market now that it has successfully acquired Online Advertising firm DoubleClick. However, its rivals are not likely to let up, and Microsoft last month managed a larger increase in internet traffic than Google - increasing from 10.5 per cent to 10.9 per cent. Yahoo dropped slightly, from 28.1 per cent to 27.5 per cent, although it is still very much Google's number one rival in this area. Ask was in fourth position, increasing its share from 5 per cent to 5.2 per cent. Time Warner was in fifth, growing its own share from 4.9 per cent to 5 per cent. Source: dirrect Traffic

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