Google eyes UK for print ad expansion
Google is negotiating with several unidentified UK papers seeking to help the search giant expand its print ad sales program, reports Editor & Publisher.
The expansion would grant Google a huge new audience. A debut outside the US, where Google has been selling print ads for months, would lend the program some much-needed validation.
One analyst calls it unlikely that a major print news player would consent to third-party ad sales without exploring other options first. But back in the States, where Yahoo launched its online print consortium, big players joined first and asked questions later.
Return to marketing news headlines
View Marketing News Archive