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Google extends video online advertising to UK

Google extends video online advertising to UK Google has extended its video online advertising system to the UK, Ireland and Canada.

The system allows people to embed videos on their sites and earn extra revenue from "relevant, non-intrusive ads".

On the AdSense Blog, the company stated: "With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site."

The video service was launched in the US in October.

Many commentators believe that video advertising will be the way forward for companies such as Google.

Meanwhile, the search engine's proposed takeover of DoubleClick is the subject of controversy over the potential creation of a monopoly.

The leaders of a Senate Judiciary Subcommittee have sent a letter to the Federal Trade Commission warning about possible problems, ClickZ reports.

"Antitrust regulators need to be wary to guard against the creation of a powerful internet conglomerate able to extend its market power in one market into adjacent markets, to the detriment of competition and consumers," it read.

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