Google extends search lead over Yahoo and Microsoft

Google has extended its lead over rivals Yahoo and Microsoft in the aggressive battle for search engine dominance.

According to comScore, Google sites had more than 5.5 billion core searches in August, working out as 56.5 per cent of the search market. This was a 1.3 per cent increase compared to July's 55.2 per cent.

The figures illustrate the terrific influence Google has in the search market, where most revenue is derived from Internet Advertising.

Yahoo sites were down by 0.2 per cent in terms of share of searches, from 23.5 per cent to 23.3 per cent, while Microsoft sites were down by 1.0 per cent, from 12.3 per cent to 11.3 per cent.

Time Warner Network (AOL) also managed to increase its share of searches slightly, from 4.4 per cent to 4.5 per cent, but Ask Network saw its own share decline by 0.2 per cent in spite of a high-profile advertising campaign.

In August Google processed more than 5.5 billion core searches in August, compared to 2.3 billion for Yahoo and 1.1 billion for Microsoft.

Despite the best efforts of its rivals, therefore, it appears that Google still has the upper hand and is likely to do so for some time.

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